How to Become Rich and Make Your Website Famous Search Engine Optimization Explained

September 3, 2008 at 3:29 pm · Filed under make moneys

Running an E-Business is easy. Running a successful E-Business is not. There is no easy road to the E-Business Success. The recipe for the success consists of many diverse ingredients. The very first step in building a successful E-Business is giving it a “virtual home”. Once the virtual home is found and secured, the next step is to start receiving “guests” (aka Website visitors). The more visitors you are going to attract, the faster your customer base is going to grow. The main question is - how to attract visitors to the Website?

Your customers-to-be can come from a variety of sources. Some will be referred to you by your trading partners, some by a word-of-mouth and some will find you while browsing the Web. As time goes by and your fame grows, your URL is going to become a household name. But how to attract the initial visitors when your business is just starting out? The visitors are not going to find your Website unless you position it strongly with the main-stream search engines such as Google, Ask Jeevs and Lycos. A simple way to achieve good positioning is through subscribing to a service like Google AdWords. Google AdWords is going to display links to your Website along with the search results. The cost of joining AdWords is relatively low and there is a simple step-by-step process for joining the program and executing it effectively. Alternatively, you can submit your Website to search engines and aim at attracting the Web surfers who are shopping around for products and services similar or identical to the ones you have on offer. However, you are not going to be visible to them without a consistent search engine optimization strategy.

Search Engine optimization involves improving your Website’s positioning with the search engines through identification of the key words and phrases that customers are using to search for products and services you offer. There are plenty of SEO (search engine optimization) tools at the disposal of the E-marketers. However, while at first sight, SEO appears to be simple and easy, it usually turns out to be a fairly challenging task.

Business owners love talking about their companies. They go to great length in explaining the products and services they have on offer but when it comes to SEO they discover that it is nevertheless very difficult to put together a concise (just a few words/phrases) description of what their companies have on offer. Entrepreneurs are no mind-readers, yet in order to promote their sites effectively, they need to come up with a description that is going to match the search parameters that customers are most likely to enter.

SEO is more than a summary of a mission statement or a product list. It also incorporates the “common men’s” prospective and perceptions of the commercial services that are (or should be) available online as well as WWW in general. Most Internet searches incorporate words such as “cheap”, “best”, ‘deals” “discount” etc. Thus, you need to consider using these words in the site description you are submitting to the search engines.

Once the SEO process is complete and your Website is submitted to the search engines, it is worthwhile giving its “searchability” a test-run. The best test-run that you can possibly think of does not involve hiring services of E-Business professionals. All you have to do is to request your family and friends to choose a search engine (e.g.Google) and to carry out a random search for you company’s Website. If the search proves to be successful for the majority of the “investigators”, it is going to be the best confirmation of your job well done. If the Website does not come up during the search, it means that the SEO has been unsuccessful and your selection of key words and phrases needs to be reviewed to close the gap between the two.

SEO is a gradual process. There is always space for improvement. Besides, your target market and consumers’ preferences may change over the time, so be prepared to adjust your Website’s description on an ongoing basis. True, running a successful E-Business is not just about SEO and the visitors it is going to attract to your Website, but that’s where it all starts!

Michael Baron is the founder and CEO of Baron Consulting (BC) - one of the leading E-commerce consultancy and training service providers in Australia. Michael has been involved in Electronic Commerce since 1997. He has completed over twenty E-Commerce projects in the areas of E-Learning Software Development, Web Site Development, Web Site Mapping and Electronic Marketing for both government and commercial organisations in Australia and overseas. Michael has also published a number of research and white papers and has been lecturing in Electronic Commerce at some of the leading Australian Universities. He is a sought-after speaker at E-Commerce Conferences, Forums and Seminars.

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Where Are You Going To Put Your Energy

September 2, 2008 at 2:12 am · Filed under make moneys

When I first started going through the divorce process, I think that I probably wasted an extraordinary amount of time and energy stressing about those things that I could not control. Things like whether or not my ex would be made to pay adequate child support. We had originally agreed on a number, but unbeknownst to me, he had been hoarding cash, a fact that I didn’t discover until later on.

He works for a corporation that bears his name. He is its sole employee, and it’s a corporation that at that time, made an unusual amount of money for being a one man operation. I had previously done his books, I had worked for this company, and I knew that he made a lot more than he was admitting.

You all know that a corporation is its own separate entity, so he had the company paying him X amount per year (on paper), and he was the only one who had access to its bank accounts, books, etc. He controlled everything that that company did with its money. The court did not check as to just whether or not what he had on paper was in fact accurate, and if any checking was to be done, the court let me know that it was I who had to foot the bill to get it done.

While we were in the court process, he had purchased a Porche 911 (that he hid from myself and our children for two years), and a Mercedes ML350 (he’s since moved up to the G500). That being said, I learned after a mere two times in court, that he actually could hide the details of his finances from a judge, I learned that no one would make him disclose those details unless I brought up the specifics, and that I had absolutely no control over what was going to happen in court with regard to how it would see his finances. I learned that he could submit his financial statements to the court the morning of our court date instead of submitting them within 30 days of his being served, and there would be no penalty for his doing so. I learned that although I played by the rules as relayed to me by the system, that same system taught him that he didn’t have to abide by any rules but his own, and I learned that there would be no penalty to him for doing so.

Between paying a lawyer to twiddle her thumbs and make idiotic comments in the chair beside me and having enough nerve to charge me for her complete incompetence, and the court not recognizing that a man on his “salary” couldn’t possibly afford the things that my ex now owned (which, besides the cars, included a million dollar penthouse), I decided that enough was enough.

I felt like a pawn. I felt as though I was on some kind of TV show, in which everyone knew the objective of this surreal game, but me. I felt as though the judge and the lawyers were actually actors, hired to play their roles to the extreme, and someone was eventually going to jump out of a closet somewhere and tell me that I’d been punked. No such luck. This was crazy, and this was real.

So I opted out. I decided that this was causing way too much stress in my life, and in the lives of my children, and I couldn’t control it. If the money was that important to him, he could keep it. I had to spend that energy and that time on something that I could control. Few things are worse than finding yourself in a situation where someone else has a hand on your emotional compass, your mental well being, and your destiny…your financial destiny in particular.

If you’re going to go through the process, realize this; you MUST behave as though no one has the best interests of yourself and your children in mind. You must realize that this process is going to dictate your every thought, your every move, your every mood, and ultimately, the very well-being of your children for as long as you let it, and you must decide for yourself…is it worth it?

Do you know what IS worth it? Working on getting your act together. Working on getting something for yourself that only you control is worth it. Here’s the lesson that I learned; regardless of what we think is right, society teaches us that money (and having it) is important. I’ve learned that as a divorced woman it is especially important to have my own money. I learned that I had to put all of my immediate energy into making my own money.

Do whatever it takes to have something of your own. Don’t make the mistake that I made in thinking “He would never do that to his children.” Granted, he might not. And if he doesn’t…great. But even if he proves himself to be an honorable man, you still need to be self-reliant. I know that what I’m saying makes sense to you, or you wouldn’t have made it to the bottom of this article. Believe me, no one else is going to do it for you. From the depths of my heart, I can’t stress it enough.

Thanks for reading.

To Your Success!

Melissa.

Copyright 2006 Melissa Harvey All Rights Reserved

Melissa Harvey is a divorced mother of two. She believes that “as divorced women, we must consider first and foremost, our own emotional, mental, and financial well-being. If we don’t have those things, we don’t have much.” Start considering your own financial well-being at http://reallifeafterdivorce.blogspot.com. Email Melissa at lifeafterdivorce@mail.com.

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When Your Product Makes People Feel Great, You Make Money!

September 1, 2008 at 10:28 am · Filed under make moneys

We’ve all heard about the importance of offering a product or service that is a good value. The better the value, the more sales you will make and the more money you will earn.

Sometimes good value can be based on a low price, or finding an otherwise hard-to-find product or service. Good value can have more to do with customer service or service after the sale.

But how about this one: the best value comes from a product or service that makes you FEEL good. Think about it for a minute.

McDonalds and Burger King became restaurant giants not so much because they produced food at low prices, but because customers felt good when they ate there. Those companies earned some of the largest fortunes in the world based on the simple principle that millions of people had a good time and really enjoyed themselves when they visited their restaurants.

There are a lot of products or services that provide a good value, but the ones that make us FEEL GOOD are the ones we’ll buy time and time again.

When you search for a new business opportunity or new product or service to sell, consider how the product makes people feel. Does it give them a energetic lift? Does it boost their spirits? Do they feel good after using your product or service?

Answer “yes” to those things, and you’re well on your way to earning nice, consistent profits.

Also make sure your product or service is unique. Yes, there may be other products in the same category, but make sure yours is different from the others in important ways. It can me more potent, more powerful, less expensive, more natural, or a host of other positive factors.

Emotion is probably the most effective factor in marketing. Sell a product or service that affects customers’ health, mood, and general well being and you’ll have a winner.

About The Author
Monique George represents Himalayan Gogi Juice, the ultra-natural product that makes people FEEL GREAT! See the business opportunity at http://www.RichOnGoji.com Catch the exiting presentation at http://www.richongoji.com/pres.htm Reach Monique at .

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