Archive for August, 2008

Can You Make Money Without Money

When I ask why you don’t start your own business, I always hear, “I don’t have money to start a business.”

This is a common excuse people give for not starting their own business.

There is truth in the statement. You actually need money to make money or to start a business. But the question is “Do you need a lot of money or little to start a business?” and “Whose money do you use?”

Yes, I admit that it does take money to make money but it doesn’t need to be your money!

Recently, one of my friends closed his restaurant business due to staff problems. But he quickly jumped to another business opportunity.

The business idea is so good that I want to share with you.

He is now running a training company. He focuses on corporate training. Basically, what he needs to do is to bring in famous trainers to his workshops. Market and promote the workshops and get people sign up for the workshops.

How much money do you think he needs to invest to organize one workshop? From getting the speaker to marketing, from selling tickets to renting a venue?

It will definitely cost a lot of money! Even if you only talk about marketing.

You know how much money my friend put in to organize a workshop? Close to zero!

How could that happen? How on earth that he doesn’t use his own money to organize a workshop but all the profits go into his pocket

Here is how.

He got the idea to look for sponsors for his workshop. After a few rounds of searching and corresponding, he managed to get big companies to be the sponsors for his workshop.

For companies to become my friend’s sponsors, they need to contribute money to promote the workshop. This single idea helps my friend to save hundreds of thousands of dollars in marketing.

Not only that, his sponsors also help him to market and sell tickets for his workshops. He also can leverage on the sponsors’ client databases.

Of course, my friend doesn’t mind to give some commissions to the sponsors from the sales of tickets. It’s only a small fraction of the whole profit.

By making such an arrangement, a lot of work is off-loaded from my friend. It’s like having a well-oiled machine working for you without much of your involvement.

My friend doesn’t need to invest a big sum of money for his workshops. Someone else will pay for his workshop expenses.

Does this sound like an excellent business idea? Of course, it does.

This is what I call ideas at work. Making money does not necessarily require huge capital, it’s all about coming up with ideas that other people are willing to invest in.

As Napoleon Hill once said, “One sound idea is all that you need to achieve success.” And also stressed by Robert Kiyosaki “Money is an idea.”

Abel Cheng offers small and medium enterprises exclusive global profits insider tips in his free publication, Abel Cheng’s Business Diary. To officiate a bi-weekly subscription, please go to
http://www.abelcheng.com/diary.html

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How To Make Money With Your Junk Mail

The term “junk mail” is a well-known term. To the common guy or gal on the street, “junk mail” to them is advertising flyers from the local grocery store and pizza shop that arrive in their mail every day. To the mail order dealer, it means something totally opposite because a mail order dealer in St Paul MN is not going to get a pizza ad for a shop in Jackson MS.

Therefore, “junk mail” refers to pyramid schemes, chain letters and other worthless information that you are inundated with as a newcomer. Often you will get so much of it that you will think this is all mail order has to offer and quit. THIS IS NOT TRUE. This is only one phase of the mail order industry — and it’s too bad that beginners get hit with the bulk of it. As you continue to grow in the mail order business, the amount of “junk mail” you receive will diminish compared to the legitimate offers and orders. This is how you know your business is growing in a successful direction.

But back to the matter at hand. How can you make money with this “junk”? One way is by studying and analyzing the piece of mail from a marketing standpoint. Since people obviously are making money with “junk mail” (it would have phased out long ago if it didn’t) it’s up to you to find out HOW they are doing it.

Is it the words they use? Normally, “junk mail” offers appeal to a person’s emotional wants and desires. They claim to offer hidden secrets, untold wealth and quick cash. They make false claims by telling people they can now send their kids to college, buy their wife a beautiful diamond ring, take a well-deserved vacation to an exotic tropic island and pay off all their debts.

When the person reads this stuff and forms visions of sugarplums in their heads, they will rush right away and send away for the product immediately. What made them believe you? How was the “junk mail” written to cause a person to immediately react in this manner? These are things you have to study and determine. Then, use this new found knowledge to sell your own product.

The problem with “junk mail” is that if a person gets all hyped up and sends away for the product they have built it up to be bigger-than-life. And when the product or information they ordered arrives, it simply is a sheet of paper or another piece of “junk mail” trying to sell them something else. The person feels cheated, stupid, and taken advantage of.

People may always exist that will respond to this type of “junk mail.” But you can use the same marketing concept to provide the people with something REAL. This way, they won’t feel cheated, stupid and taken advantage of. This is where the “junk mail” authors who wrote this stuff in the first place overlook the true marketing potential.

More money could be made if the person buying something is satisfied and makes a repeat purchase. In fact, newcomers are eager to learn and will buy anything to get started learning. By taking advantage of them only means that you will make one sale in that person’s lifetime. But if the product is good and worthwhile — they will order from you again and again. Many newcomers today will be big businesses tomorrow. And I’m sure if a newcomer found a honest company that really helped them break into the mail order field they would continue to do business with them when they really did make millions of dollars. See what I mean? The back-end sales for a lifetime would be worth the investment.

I’m not saying that you can take a piece of “junk mail” claiming to make the person $1 million in 30 days or less and turn it into a valuable and worthwhile product. Since this is a downright lie, there is no way to market this honestly. However — you can study the piece of “junk mail” to determine what words and phrases were used and how the ad is written so you can understand how to present a REAL product that people will be eager to buy.

Then, pass the word and tell every new person you come into contact with about these pie-in-the-sky-schemes. You might even want to try writing to some of the people listed on the chain letters. Explain how all this “junk mail” only appeals to their emotional needs and how the company who originally wrote these materials are USING them to only get their money. If everyone passed along this information — it wouldn’t take very many years before we could put a stop to all this nonsense.

If people slack off on buying it and see the scam for what it really is — the cons will diminish!

———————————————————
Julia Tang publishes Smart Online Business Tips, a fresh
and informative newsletter dedicated to supporting people
like you! To find out the best online business opportunities,
and to discover hundreds more proven and practical internet
marketing secrets, plus FREE internet marketing products
worth over $200, visit: http://www.best-internet-businesses.com
———————————————————-

Note: Feel free to publish it with the resource box and content unchanged

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Setting Up Your Work-From-Home Internet Business When Are You Ready to Start

It would be nice to be one of those Internet gurus. To know everything about doing business online. To be able to slap down page after page of HTML without breaking a sweat. Create a new web site in fifteen minutes any time you want. Get three ezine articles, four pay-per-click campaigns and six joint ventures set up before lunch. Ah, yes.

But there are two major problems with waiting until you’ve acquired that level of skill before actually going into business.

First, you’ll never get there. Nobody knows everything. If you wait until you do, you’ll be waiting for hell to freeze over as that flock of pigs goes flying by. Which is to say, you’ll never do it.

Second, trying to learn everything first is a ‘Catch 22.’ You have to get in there and do it to learn it, so if you wait until you learn it, you’ll never do it. Real sandcastles can never be built in the mind. But they can really be built.

Okay, then. Am I saying you can just roll up your sleeves and open a business online when all you know about computers is how to turn one on? Well, not exactly. Then again — almost.

Sure, you should get as comfortable as possible with the computer in general, and with the Internet in particular. But it is possible to get started with not a whole lot more than the surf-and-send-an-email basics.

So let’s take a look at what might be holding you back. Could it be that you don’t have enough money to hire someone to create a website for you, and the idea of doing it all by yourself is just too intimidating?

Well, did you know that there is something called WYSIWYG (What You See Is What You Get) software that will actually allow you to build a site with nothing more than the ability to type up some text in Word (or whatever wordprocessor you’re familiar with), then copy and paste it onto a pre-decorated web page called a template? That’s it. Really.

And getting it up on the web may sound intimidating when you’re told you need to know FTP. But that’s nothing more than the old ‘drag and drop’ that you’ve been using on your computer desktop to put your files (letters, pictures of your kids — or your grandkids) into folders.

And if even that doesn’t convince you, you can get your feet wet in the online business wading pool without any website at all. There are drawbacks (for example, you can’t begin to build a mailing list if you have no website where potential customers can sign in). Even so, it will at least get you going. And, obviously, you can’t get where you want to go if you don’t start, right?

But, you say, I hear that to do business on the Internet, I have to know about marketing. Well, indeed you do. But that’s true of any business, online or off. And it’s a lot easier — and a whole lot cheaper — to reach potential customers online than off.

And even if, right now, you have no idea about how to do it, the Web has a virtual overload of information on the subject. In fact, with all the free tutorials that are offered online, you can learn the basics — and more — without paying a penny.

So what’s stopping you? Do you think the Internet is for someone else - - like techies and gurus and people under thirty? Well, think again.

We may have separate churches for Protestants and Catholics, Muslims and Jews . . . even separate countries for Americans and Iranians, and Indians and Mexicans and . . . well, you know what I mean. There’s a lot of separation on this old planet. But not on the Internet: that, my friend, is for everyone.

Max Ehrman once wrote, in his Desiderata, “You are a child of the universe no less than the trees and the stars; you have a right to be here.” This can also be said of the Internet. So come on in, Child of the Universe: it’s your Internet, too.

Bob Brooker has made it his mission, as a devout non-techie who is nonetheless a child of the universe, to help his fellow non-techies start their own work-from home Internet businesses. Bob continually searches for those products (eBooks, CDs, etc.) that are the simplest to understand and use. So if you’d like to see a website that was created entirely with WYSIWYG, visit Bob at http://www.makingmoneysimplified.com

If you want to find out how to do it yourself, read Bob’s report on some simple WYSIWYG software at http://www.makingmoneysimplified.com/review1.html

And if the very thought of creating your own web site has you taking to your bed with the vapors, check out his report on how to do it even without a web site at http://www.makingmoneysimplified.com/review2.html

Hey, it’s your Internet: come and get it!

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